Education:
* A bachelor's degree in marketing, business administration, communications, or a related field is typically required. Candidates with a master's degree or additional certifications in marketing or education can also apply.
Experience:
* Relevant experience in marketing, preferably in the education sector or a related field, is highly recommended. This could include internships, entry-level marketing positions, or roles in education-related organizations.
* Experience with digital marketing, social media management, event planning, and community outreach can be added advantage.
Essential skills required:
* Understanding of Educational Landscape: A solid grasp of the education sector, including the needs and challenges. This includes knowledge of curriculum standards, educational technology, and teaching methodologies.
* Effective Communication: Strong communication skills are necessary for conveying the school's message to various stakeholders, including students, parents, teachers, and administrators. This includes verbal communication, written communication, and presentation skills.
* Digital Marketing: Proficiency in digital marketing techniques such as social media marketing, email marketing, content marketing, and website management is important for reaching and engaging with the school's target audience effectively.
* Graphic Design and Content Creation: Basic graphic design skills and the ability to create engaging content such as flyers, brochures, newsletters, and social media posts are valuable for producing marketing materials that resonate with the school's audience.
* Project Management: Managing marketing projects and campaigns requires strong organizational skills, attention to detail, and the ability to coordinate multiple tasks and deadlines effectively.
* Passion for Education: Finally, a genuine passion for education and a commitment to the school's mission and values are essential for a marketing person to effectively promote the school's brand and contribute to its success.